Category: SEO

All about SEO

Link Baiting Authority Figures for Authority Links

This is probably one of the easiest link building methods used by top SEO’s.

Link baiting is the act of baiting people to link to you.

How does link baiting work?

Link baiting works through the act of mention and alert. You mention authorityfigures that you wrote about them, and then let them know about it.

This is done through one of two ways: Simple mentioning and quoting within yourregular articles, and through round-up posts.

I’ll go over each of them in just a bit. But first…

Why is link baiting so effective?

Here are some of the reasons why link baiting is so great.

  1. You’re creating awesome content on your own site in the
  2. You don’t really need to do much work to get the Just letting them know about itis usually enough to land a few great links.
  3. The links you get are relevant and very
  4. Even if they don’t link to you, they’ll usually share your article, bringing you a ton offree
  5. You make powerful connections with authority figures in your

Now, I’ll go through each of the two methods and how to use them to acquire linksto your site.

Round-up Posts

What is a roundup post?

A roundup post is an article that you create featuring a list of experts on the topic.

You create them by gathering your list of experts and emailing them for a short answer to your question. After they all respond, you publish them all on one page with a shortbio and link for each author who contributed.

Roundup posts attract a lot of links and mentions around the web.

Why? Because people want to show off when they’re mentioned as experts.

They work so well that I’ve even considered creating an entire site around nothing butroundup posts of experts from various industries.

How to create a roundup post

Step 1: Decide on your topic

Let’s say that you’re in the psychiatry industry. We’ll first need to decide on a topic.Make sure that it’s at least somewhat interesting.

For our example, we’ll create an article about the effects of coffee on your productivity.

Step 2: Gather your list of experts

To do this, all it takes is a Google search. It really depends on your niche how you decideto search for this.

There’s no structured way to find your experts. You just need to do some digging andfind some contact information.

The best things to look for are high followers and a personal website.

That way, they can share your post to a large group of people or link back to you fromtheir personal website.

Writing the email

No need to get too personal, as that can take a long time to get through. Here’s theemail that I like to send out.

Hi [insert their name],

My name is Chris and I’m the founder of [your website].

I’m putting together a round-up post featuring experts in the industry and waswondering if you would be open to contribute your wisdom.

It is about the effects of coffee on your productivity.

Could you answer the question: “What is the recommended dosage of coffee per day,and why?”

I’m hoping the post will go live on [scheduled publish date]. Would you be able to getback to me before then?

The article will be shared with thousands of people once it goes live, so I’m reallyhoping to have your input included.

You can also feel free to provide any links to your personal websites, and I’ll include themwith your answer.

Thanks a bunch! Looking forward to hearing from you. Regards.

You’ll find that you get a very high success rate with this. Depending on your industry, the response and participation rate can be very high.

People love opportunities for self-promotion. Especially people who are looking for more personal clients.

Putting together your article

Not everyone will reply or participate. Just gather up the answers from the people whodo and put together your article.

Make sure you credit them properly with a link to their social profile (if they have one)and their website.


After the article goes live, email them to let them know.

You’ll find your article gets shared and link to naturally more than any of your otherposts.

Simple Expert Mentioning

The second form of link baiting experts is a lot easier than the first.

You simply take the time to dig around for well-known experts in your industry andmention them in your article where it fits.

You can even create an entire post around experts such as: “24 Psychologists Who MadeA Big Difference In 2019.”

Acknowledging experts like this doesn’t require you to write emails and ask them for areply. You simply put together the article based on your own research.

Then, you email them.

Hey [their name],

My name is Chris Lee and i’m the founder of [your website]Just wanted to let you know, Imentioned you in my latest article: URL OF ARTICLE.

Love what you’re doing. Keep up the great work! Regards.

And that’s it. These articles get so many shares and link backs, I’m surprised that morepeople aren’t doing them.

The method is so simple, and the article is really interesting for your readers.


Link baiting authority figures in your niche get you a lot of authority links.

They’re powerful people who are recognized in your niche. It not only lets them knowyour site exists, but they also have a connection to it because they’ve contributed to it(or were featured in it).

It’s a great way to make connections with people who impact your niche the most.

Networker’s Link Building Method

We went over the basic fundamentals of outreach: How to ask someone for a link and get it just by asking. It’s an art form really that touches on psychology and social connection.

If you thought that method was a lot of work, you’re going to love this method.

I call it the Lazy Networker’s Link Building Method because we’re doing what we said we “shouldn’t” do in the last lesson.

We’re going to blast generic emails to webmasters and tell them they should be linking to us.

Don’t get turned off just yet. I’ll go over how it works, and how to do it correctly.

How to get links without personalization

Note: This method is a lot less effective than the last one. But you’re able to send more emails out quickly. Although your success rate will be lower, you’ll still be able to get a lot of good links if you can send at scale.

While adding personalization to your link outreach emails results in a lot higher success rate, sometimes I get lazy. And when I do, I like to link build with this method instead.

Here, you’re just emailing as many websites as you can with a GENERIC email that isn’t specific to any one site.

Here’s what it looks like:

Subject: I think you are missing a link

Hey [insert their name],

I noticed you shared a really helpful list of resources on this page: [Their URL of the resource page]

I just wanted to reach out and thank you for putting this together, and maybe make a recommendation for an additional resource I personally found helpful: [Your page’s URL]

Feel free to check it out and maybe add it to your list for others as well.

Hope youʼre having a lovely day! Keep up the good work, I really enjoy [insert their site name].


[your name]

And that’s it. You don’t need to mention it’s your site, and you don’t need to write an essay on why it’s great.

A small percentage of them will check it out and add in the link. If they don’t add it in right away, they’ll still be aware of the site and possibly link to you in the future (or share).

Also, keep in mind that we’re pretending NOT to be the site owner for this link building angle.

I’ll keep this pasted into a separate notepad and just copy and paste it in every time I have a new site to contact.

All you have to do is change the person’s name, and their site name and send the exact same email.

Find “resource” pages

For this kind of link building, find resource pages where there is a list of “helpful links.”

The easiest way to do this is to just search Google for: [yourniche/keyword] resources.

It will bring back only results that are resource pages. That makes it so much easier since all they have to do is add your site to the list.

More resources for resource pages

Resource pages are an important tool for link builders.

Let’s move onto the next post. I have a huge list of search commands that bring back resource pages. I also dive into my favorite type of link building that uses these resource pages.

White hat, grey hat and black hat SEO

If you have been reading online about SEO, youʼve probably come across the terms White Hat, Grey Hat and Black Hat.

If youʼre new to the space and have no idea what Iʼm talking about, itʼs ok Iʼm explaining all in a moment.

White Hat SEO techniques refers to practices that follow all the search engines rules and policies. The goal is to rank without breaking the rules.

For example, the most commonly recommended White-Hat SEO practices are:

  •  Understanding the needs of your audience and creating high quality content that answers their questions.
  •  Performing in-depth keyword research and using the right keywords in your content to optimize it for search engines
  •  Creating high quality, visually appealing, and data-driven content that is good enough to earn links naturally
  •  Publishing infographics and original research to get links and citations
  •  Publishing guest posts on relevant high traffic blogs with backlinks to your content in the article body.
  • Building backlinks by reaching out to relevant blogs in your niche. Promoting your content by using segments of it to answer questions on sites like Quora, Reddit, and other niche-specific platforms which results in natural link acquisition
  • On the opposite extreme there are the Black Hat techniques, which to put it in a blunt way, are used by hackers who have burned all rules and policies.
  •  Hacking other peopleʼs websites to inject links without the owner’s permission
  • Doing false claims of copyright content.
  • Blasting thousands of low quality spammy links using link building tools
  • Mass scale link exchanges
  • Comment spamming, content spinning, copying content etc.
  • Hiding links or using redirections for linking

This image highlights the key differences between Black Hat and White Hat SEO.

In the middle ground, you have the Grey Hat techniques which are about following the rules but taking the risk to experiment to see how far “the line” can be pushed and still stay on the good side of search engines.

Generally thereʼs rarely a consensus on whatʼs Grey-Hat or Black-Hat and opinions vary drastically.

For example techniques like.

  • Sponsored posts or hiring guest bloggers to build links
  • Using PBN links (many call it Black-hat)
  • Using expired domains for ranking
  • Exchanging links on a small scale
  • Using keyword match anchor text for links
  • Generally, creating content for search engines instead of users Submitting your site to web directories

As I said, these Hats are very fluid concepts, so a technique someone thinks of as being Grey Hat, someone else might think of it as being White Hat or Black-Hat.

So youʼll have to decide for yourself what you are comfortable doing with your website and your goals for it.

If you ever sell your website, a key point is to always fully disclose what techniques youʼve used, so any potential buyer can decide with full information.

There are buyers who prefer websites that only use White Hat techniques, there are also others who prefer websites who have been using Grey Hat techniques.

In this course you wonʼt learn any Black Hat techniques. I donʼt use any of them myself and stay away from people who use them.

The SEO techniques included in the course are mainly White Hat techniques, so you don’t have to worry about what Google will think of your website and if you might fall out of favor with it because of some technique.

I do include a few Grey Hat techniques in this course, that I leave to you to use or not. I mention they are Grey Hat when I talk about them in the course.

Mostly they are techniques for link building.

Understanding Private Blog Networks (PBNs)

Using Private Blog Networks (PBNs) for link building is a popular Grey Hat SEO technique. It’s a topic that always attracts a lot of debate and

divided opinions in the SEO community

Some even call it Black-Hat but I donʼt agree with that extreme opinion.

As the name suggests, PBNs are networks of blogs owned by the same person or entity. From the outside, all the sites appear completely unrelated to each other. A common user cannot tell if a site is a part of a PBN or not.

In reality though, all the blogs in a PBN are connected to each other directly or indirectly. A PBN can consist of anywhere between 10 to 100 (or even more websites). Many SEOs build multiple PBNs each with dozens of websites.

Hereʼs a graphical representation of a sample PBN.

Source: SEOClerks

Whatʼs the objective of a PBN?

To rank quickly for competitive keywords, you need backlinks.

But getting backlinks from high authority sites takes time, costs money, and requires a lot of effort

But itʼs all worth it because high authority links are safe, sustainable, and have a huge impact on your rankings.

But not everybody has the patience or resources to build links naturally.

Which is why people use PBNs, a network of their own sites that can give them links any time they want

They have a simple objective.

To create a network of sites that all link to each other and increase each otherʼs authority. When a PBN matures in a few months time, the owner can use it to create backlinks to his own sites outside the PBN or sell backlinks from PBN sites to other websites that want to increase their rankings.

The effect of PBNs on search rankings

Itʼs not easy to create a PBN that is truly private. It requires a lot of time, money, and expertise to create a private blog network that leaves no footprints for Google to detect.

But when you do it the right way, you can rank for some of the most competitive keywords in less than half the time as compared to a natural link building strategy (but thereʼs a catch which Iʼll explain later)

If anyone tells you that PBNs donʼt work, theyʼre either lying or they havenʼt used one yet.

Almost every leading SEO has used them at some point in time even though many donʼt publicly reveal it.

It doesnʼt mean you canʼt rank for competitive terms without PBNs, you certainly can. But using PBN links just accelerates the process.

But itʼs a double edged sword and there are certain risks associated with using a PBN Let me quickly explain.

The risk of using PBNs

Using PBNs is a Grey-Hat SEO technique that Google does not approve of.

Which means that as long as a PBN is not detected, everythingʼs good.

But the moment Google gets even a sniff, every site in the PBN is penalized.

And it doesnʼt stop here.

When a PBN that is linked to your main site is penalized, your site also gets affected. If your main site has links directly from a PBN (which is madness, really) the effect is huge.

If youʼre using direct PBN links, this can be your site one day

See that traffic drop?

This happens when a site gets penalized.

And once a site is penalized for PBN links, itʼs hard to recover the lost traffic.

But if your site is not directly linked to a PBN and instead gets links from a site that has PBN links pointing to it, the effect is slightly subdued.

The farther away from a PBN site you are, the smaller the effect.

But there is risk involved.

Which is why only take this route if you have an appetite for risk. If not, stick to White-hat SEO techniques only. They donʼt bring in results as fast as PBNs, but theyʼre more sustainable.

But if you decide in favor of using PBN links, let me share a safer strategy.

The right way to use PBNs without risking your site

Okay, so there is a safer way to use PBN links to help accelerate your siteʼs rankings

Itʼs still not completely safe and if a PBNs detected you might still feel a bit of its effect.

But generally, this strategy is much safer than directly getting links from PBNs.

What is that strategy?

Instead of getting backlinks from a PBN directly to your main site, hereʼs what you do

  • Publish guest posts on reasonably popular blogs in your niche and try to get a few solid editorial links to your main site.
  •  Point PBN links to your guest posts and mentions on third party sites.

This would increase the Page Authority of your guest posts which would

make your editorial links more powerful without actually putting your main site at risk.

Just make sure the blogs you target for guest posting are popular and high authority. That way, a few PBN links pointed their way wonʼt do them any damage since they have the authority to soak up such links.

But if you have a guest post on someoneʼs personal blog with not much content and a small following, pointing too many PBN links to it might get them into trouble (which we donʼt want of course)

Itʼs that simple.

You just need to make sure thereʼs a safe gap between PBN links and your main site so that you donʼt get into any unnecessary trouble.

But to stay safe, I still remove PBN links once my main site starts ranking. Another thing you need to consider is the SandBox Effect.

Google has never publicly accepted the existence of the SandBox Effect, but most SEOs agree that it does exist.

What is it?

When a new site starts getting backlinks quickly, Google sometimes puts in in a “Sandbox” which means it stops ranking for any keywords despite doing all the right things in terms of SEO.

The SandBox effect can last from 3 months to up to 12 months.

To minimize your chances of getting “Sandboxed”, you must create links in a natural way.

If you move too aggressively and get links from PBNs immediately after starting a new site, youʼre likely to get affected.

So hereʼs the right way.

  • Build links in a way that appears natural (slowly and gradually).
  • Build your siteʼs social profiles Publish content and get social shares Get some citations for your business.
  • Leave comments and build occasional forum links
  • Publish guest posts on a few high authority sites with your backlinks.

Once youʼve done this for a few months, start building PBN links gradually to your guest posts to increase the authority of your editorial links..

This way your link profile would grow in a natural way and wonʼt raise any red flags.

Summing up the PBN debate

Iʼve said this multiple times, PBNs are risky business.

But their effect is undeniable.

If you have risk tolerance and can take a gamble for faster ranking, there are certainly benefits of PBNs that natural link building cannot offer.

But if you want to play the long game, have the patience to follow Googleʼs guidelines, and donʼt want to risk your siteʼs reputation, then White-hat SEO is the way to go for you.

Introduction To Link Building

If you hang around the SEO community, you’ll notice that some people get deemed as “great link builders.”

Have you ever stopped to wonder what that means?

What kind of links are they building? What strategies are they using? What kinds of links do they build? How does anyone become “good” at link building?

That’s what we’re going to learn in this post.

Real SEO.

How to build real backlinks that actually make an impact on your rankings long-term.

Sustainable links that won’t penalize your site, and instead build a ton of trust authority to it.

Why is link building so important?

Put simply, you have to know how to link build effectively. It goes beyond just growing blogs. A good link builder will always have a way to create income for him/herself. Whether it’s by consulting, being hired as a fulltime employee, or growing their own websites/businesses, a good link builder will always be in demand. It’s what drives the entire SEO community.

Why? Because it’s what makes a site rank for competitive terms.

But, it’s difficult. Not many people know how to do it properly. Even some of the most knowledgeable SEO’s out there are NOT good link builders.

An SEO who sets up PBN’s is not a good link builder. They just know how to utilize a strategy that’s now becoming increasingly difficult to “get away with” and not be penalized.

An SEO who just buys link packages and ranks for a competitive term is not a good link builder.

Any SEO who uses a single method to rank a website is typically not a good link builder. Any link builder who has to “cover his/her tracks” is not a good link builder.

PUT SIMPLY, the better/stronger the link, the more difficult it will be to acquire. Unfortunately, the link building strategies being discussed today in forums only consist of tactics that anyone can emulate for just $5.

I’m going to show you how to become a link building ninja.

You’re going to learn the exact skills it takes to compete head-on with the toughest SEOs for the toughest terms.

You’ll learn what real link building is, the strategies and methods used at the top SEO agencies around the world who work with the biggest online brands.

Most of the link building tactics I know were learned when I was working for an SEO agency myself.

These are links that are valuable long-term rather than just effective today and gone tomorrow.

First, let’s go over some basics of what good link building is:

There are a few key identifiers that can easily tell you if your link building is effective or not.


  1. scalable / can be automated
  2. identifiable patterns
  3. control anchor text

Bad links are scalable… extremely scalable. You probably know what I mean if you’ve ever looked around Fiverr or the marketplaces within forums.

They sell links in the hundreds and thousands. They’re easily automated with software.

Because they’re so scalable, they also have identifiable patterns that Google’s algorithms are easily able to detect.

The third identifier is a subtle one and is not always the case. However, if you are able to control the anchor text for every link you build, chances are, the tactics you’re involved with will make your site susceptible to being penalized.


  1. not very scalable / difficult to automate
  2. few patterns
  3. no control over anchor text

Good links, on the other hand, are not scalable at all. They’re impossible to automate with software.

As a result, they don’t contain any dangerous patterns that Google’s algorithms are looking for. (The reason I don’t worry about having my main income source rely on Google)

Again, this is not always the case, but a good link will usually mean you don’t have control over the anchor text.

When you build links like this, you don’t have to worry and sweat when Google announces an update. You’ve done everything right.

Let’s get started

The first thing you must do is change your mindset about link building.

If you’re used to purchasing link packages or using software to build your links, change your mindset completely.

Those links will harm your site without doing much to help its rankings. You might see a temporary increase, but you can be sure it’s not going to last (patterns).

There are many ways to build long-lasting, powerful & natural links to your site. But there are only a few that I focus on actively because they work the best.

I’m going to go through all of them one by one.

How Rankings Work In 2021

In this course lesson, I want to just take a moment and talk about backlinks and how they affect rankings on your site.

We need to get a clear understanding of how we’re going to approach link building to our site, and what our overall plan is to maximize our rankings and search traffic – without risking our site in the long-run.

Our link building strategy

When you’re trying to rank a new site for any keyword, it’s all about domain authority these days.

Domain authority is key, and each quality link you build will increase your domain authority.

What this means: It’s no longer focused solely on ranking a single page individually. It’s about ranking all pages across your domain and pulling in tons of long-tail traffic with no effort.

That doesn’t mean we’re not ranking any individual pages. That just means that link building to one page on our site will help rankings across all of our pages on our domain.

And here’s how we’re going to do that.

Link to Posts

The majority of our initial link building efforts will be focused on our Pillar Posts and the homepage.

They’re targeting the biggest keywords in our niche. They’re the posts that have the potential to drive tens of thousands of visitors to our site every month.

They’re also the easiest to link build to because they contain our highest quality content.

So it’s a win-win in terms of results and convenience.

Also, since our Pillar Posts target high search volume keywords, they’ll usually be the ones with the highest competition, so they need the links to rank on the first page.

What about our other inner pages?

If we’re mostly link building to our Pillar Posts, how do the other pages rank?

Simple… by utilizing internal linking and taking advantage of our domain authority.

Inner pages rank naturally.

If you’re building tons of links to your Pillar Posts and starting to rank for the highest competition keywords in your niche, your inner pages will just rank automatically.

For my own blogs, the ones where I’ve been link building effectively, every new post I write will usually index straight onto the first 2 pages of Google, and then make its way into the top 5 after a week or two.

With no separate link building required on my part.

It’s an amazing feeling to knock out other sites in my niche without needing to do anything.

And that’s the power that building links in the proper way can give you.

This is especially important for e-commerce sites

Let’s say you have an e-commerce site.

How do you get product pages with nothing but 100-word descriptions to rank on the first page?

Nobody’s going to link to a page like that. It’s impossible to “earn” links to a page like that.

What you need to do is create Pillar Posts that you can use to build links to.

These are the pages you’ll be link building to.

And with utilizing the proper site structure and internal linking that we learned in module 2, your product pages can rank with no link building at all.

Does this mean we donʼt build links at all to inner pages?

No. We will still be link building to our inner pages.

As youʼll learn in the following lessons, link building is very much an art form as it is a technical skill.

In the beginning, the majority of our efforts will be directed toward the Pillar Posts. However, inner pages have a special role in link building in that you can create inner pages quickly JUST FOR THE SAKE OF BUILDING A LINK.

For example, with broken link building (which youʼll learn) or just by identifying a “hot” topic at the moment which you can push to leverage link earning.

Inner pages are great for that sort of thing. Theyʼre easy to get quick links and shares to.

Let’s start link building

So now that we know how we’re going to approach link building to our site, let’s learn how we’re going to link build and go through the different strategies and techniques.

How to install google analytics on wordpress

Google Analytics (GA) is a free service that will provide you with tons of data and insights that will be really helpful to grow your traffic and conversions.

A word about speed, some people might tell you that adding this code will slow down the speed of your pages, which is the opposite Google likes, but rest assure this is not the case! This type of code will not affect your pages/website speed.

When is the right time to add Google Analytics to my website?

As soon as you have your website ready to go live.

Installing Google Analytics

You can install Google Analytics (GA) with and without a plugin. Iʼm going to cover both ways step by step. If youʼre more advanced, after creating your Google Analytics account, skip how to install it and jump to the section on Google Tag Manager (GTM).

First, you need a Google Analytics account.

Create a Google Analytics Account

Go to:

Choose from the menu on the top “Sign In with Analytics” to create your free account.

Youʼll need to enter your information next:

Tracking Method – choose Website

Account Name – enter something descriptive

Website Name – enter your website name

Website URL – enter or if youʼre not using www, enter

Industry Category – choose the industry where your website fits best

Reporting Time Zone – this is important! This sets the time zone you want to use as the day boundary for your reports, regardless of where the data originates. For example, if you choose United States, Pacific Time, then the beginning and end of each day are calculated based on Pacific Time, even if the hit comes from New York, London, or Moscow. So set it in a way that will reflect the reality of the audience youʼre targeting, so you wonʼt end up seeing part of your traffic on the wrong day in the report due to the time zone settings.

Data Sharing Settings – Youʼll see different options here and you can

decide what you want to share or not:

Google Products and Services – is the most important one because if you want to integrate with services like Adwords or Google Console, youʼll need to check this box or you wonʼt be able to integrate other services.

Benchmarking – check the box for this option if youʼd like to use anonymous data to compare your website to other sites in your industry.

Technical Support – check the box for this option if you might need technical support in the future.

Account Specialist: check the box for this option if you might need support by a  Google Analytics account specialist, because theyʼll only be able to access your data, to help you, if you check this option.

Finish up by hitting the button Get Tracking ID and youʼll see a pop up with Google Terms of Service. Make sure to read it and if you accept it, click the button at the end “I accept”.

And youʼll find yourself inside your new Google Analytics!

It automatically shows you the Admin panel, and you can see it includes a menu that says Tracking Code. This is where you get the code youʼll need to add to your website. Letʼs look at the information this section is showing.

Tracking ID – this is made of 3 parts: the letters UA (Universal Analytics, the old name of Google Analytics), a number with several digits, and the last part is the order number for the websites that you have in your account. This being the first website youʼre adding to your Analytics account, youʼll see the number 1, so your Tracking ID should look like this: UA-123456789-1

Now this Tracking ID by itself is not enough for Google Analytics to work.

You need to copy the full tracking code as Google shows you:

You need to carefully copy the code below this information as youʼll need to paste it into the <head> code of your website. This tracking code will need to be on every single page of your website so Google is able to get all the information it needs, so we need to add it in a global way to your website, not page by page.

So copy your tracking code that looks like this:

<!– Global site tag (gtag.js) – Google Analytics –>

<script async src=”″></script>

<script>  window.dataLayer = window.dataLayer || [];  function gtag(){dataLayer.push(arguments);}  gtag(‘js’, new Date());  gtag(‘config’, ‘UA-123456789-1’);


Installing Manually the Tracking Code on your website

You can install the Tracking Code manually or using a plugin.

Letʼs first see how to do it manually. Youʼll need to add the Tracking Code to the header.php file of your website.

To do this, login to your WordPress dashboard and navigate in the left menu to Appearance, then choose Theme Editor. Then on the right, youʼll

see Theme Files, click on the one named Theme Header →> you can see it highlighted in the screenshot below.

Paste the tracking code you just copied from your Analytics profile before the closing </head> tag → you can see exactly where in the screenshot above, highlighted on the left. A quick tip: we know itʼs a closing tag because it has a “/”, like this </head>.

Then click Update File and you’re done. Google Analytics is ready to work for you!

What if I don’t want to touch “code” at all?

Good news! There are WordPress plugins that allow you to add Google Analytics with a single click, you’ll just need to enter your Tracking ID (ex: UA-123456789-1) and it will handle the rest.

I recommend you use the plugin “Google Analytics Dashboard Plugin for WordPress by MonsterInsights”.

This plugin Lite version is free and you have a paid version that has extra features and support. We saw in lesson 4 of this module how to add a plugin to your website, so go ahead and after installing and activating this plugin, go to Settings and at the bottom, youʼll see Setup Wizard.

Just follow the steps as asked. Youʼll need to have handy your Tracking ID to enter when requested and this is a simple way to get Google Analytics installed without having to deal with code!

Then you can check out the free courses Google offers on using Google

Analytics here:

Google Tag Manager

The Google Tag Manager (GTM) is a third option for adding Google Analytics to your website, it requires you to add code not just in the head section but also on the body section and there are more Settings to

set, so is a good option if you’re a bit more advanced. If you’re a beginner, you can always upgrade to GTM later on.

Please note that you install the Google Tag Manager code OR install the Google Analytics code, donʼt install both codes!

The advantage with GTM is that allows you to add tracking tags for multiple analytics, paid media and tools in one interface. You’ll be able to integrate 3rd party tools like Hotjar (heat maps) and other cool platforms.

To sign up for GTM go to:

You’ll be asked to enter some information to set up your account:

Account Name – this can be for example your website name

Country – choose the country youʼre operating in

Share data anonymously with Google and others – check this box if you’d like access to benchmarking information to compare your site

Container Name – enter your website, like this (or if you aren’t using the www)

Target Platform – choose Web

Hit the Create button

Review Google Terms of Services and if you agree with it, click Yes.

Then youʼll see a pop up with your Tracking Code. Itʼs two pieces of code, one to go in the <head> section and another to go into the <body> section of your website. Copy both and save it.

Next, you need to Create a New Tag.

Click on Add a new tag

At the top, change Untitled Tag for a tag name, for instance, Google Analytics.

Next click on the grey icon where it says Choose a tag type to be setup

and you’ll see a list of Tag Types to choose from, choose Google Analytics – Universal Analytics.

Now you’re seeing the Tag Configuration panel.

Tag Type is Google Analytics.

Track Type – make sure it is set for Page View.

Google Analytics Settings – Choose New Variable from the menu And it will open a new panel like this one:

Change Untitled Variable at the top to for ex. Google Account Analytics ID.

Enter in Tracking ID your Google Analytics Tracking ID that you got when you created your Google Analytics account and looks like this: UA123456789-1 And hit Save.

Next, letʼs create your Triggering.

Click on the grey icon above Choose a trigger to make this tag fire…

Youʼll see thereʼs only one trigger in there by default – All Pages.

Click on All Pages to select it and set that as your trigger.

Click Save on the top right of the page and youʼre almost done.

Now assuming you added to your website the code as weʼve seen is required for GTM to work – if you still need to do that, you can grab the code by clicking on the top menu where it shows your GTM ID in the format of GTM-XXXXXX – weʼre almost done.

Hit the Submit button at the top right to the page

Enter a name for Version Name, for example, Added Google Analytics, hit Publish and youʼre done!

Content for website

This is an important lesson and a key part of building a profitable website. When building your website, the design can vary, but when it comes to your website structure, you should follow a specific type. This will ensure maximum results in terms of both ranking and conversion.

And this involves using a strategy for Pages vs Posts.

What are Pages and Posts

Your website is built on WordPress and, by default, it comes with two content types: Pages and Posts.

There are several differences between them that you should be aware of in order to use them well for your content.

Posts are servings of content that are listed in chronological order (newest to oldest) on your blog’s page. This can be your home page or another page you can set up in Customize Homepage Settings. Posts usually comprise the majority of a website.

Posts are meant to be timely. As they get older they are archived so your visitors will have to dig deeper to find them. You can organize them into categories and tags to help your visitors locate them and the search engines will better understand your website structure and content.

Think of categories like the contents of your website. Just like the chapters in a book, you can use categories to group posts. You can even have child categories under these category headings. Tags are more specific keywords that describe the contents of a post; similar to an index in a book.

Pages are static and are not listed by date. They are timeless content. You can have a page as your “home page”, instead of a roll of posts and pages that are displayed in places like the sidebar using widgets.

Common examples of Pages are the About page, Privacy Policy, Contact page, etc.        

Creating the right structure for your site

I’m very strategic in the way I use both Pages and Posts in a moneymaking website.

The Pages of a website should be reserved for the evergreen content – the Money Content.

What is Money Content? Money content is content that will give you a direct financial return once you convert your visitor. For example, content that includes affiliate links.

This type of content doesn’t change frequently so it’s best suited for Pages.

Let’s call content that is not money content “Other Content.”

This Other Content should be created as Posts on your site.

Posts are usually fast-changing and are the content that keeps your website “fresh” to the eyes of search engines and visitors.

My favorite type of money content

You should always research what types of content are offered in your niche. Pay special attention to the pages that rank at the top for the keywords you’re targeting.

One of my favorite types of money content for my websites is:

 Best page / buying guides

These buying guides should always be for a specific product; not a product category. So, your buying guide wouldnʼt be for vacuum cleaners, but for example, vacuum cleaners without a bag or vacuum cleaners with a HEPA filter.

The best length for these guides depends on the SERPs. Check what the top ranking guides look like and write for a similar length.

This type of content should also be structured in physical silos in your website like this:

Carrying on with the earlier example, it would look like this:

In this example, the BEST page would host all the money content.

These pages are perfect to set up as a hub for every buying guide on your website. You can think of it as a parent page for your guides. Make sure you’re linking to them both from the menu and from the other content.

Don’t forget about images. Using featured images for each buying guide will help your visitors engage with them.

How to create money content around the keyword Best

Let’s run through the process of how I create a page with money content around the keyword “Best.”

You should start with a short introduction and include the main keyword youʼre targeting in the text.

After the introduction, add a product comparison table. I will explain later in this lesson exactly how to format tables and use plugins to create product comparison tables.

Next, add mini-reviews of the products to the page with about 300 to 500 words each.

Years ago, you could get by with doing a little research on each product.

These days, you really need to know what you’re talking about to differentiate yourself from all the similar content online. Itʼs best if you actually get your hands on the products. If thatʼs not possible, try talking to someone who uses them and get their feedback and comments. Then your review wonʼt end up looking like a list of features you took from the brand or sales page.

The last part of your page should be a general section about the particular product. I find a good way to do this is in the form of FAQ (Frequently Asked Questions). Again, itʼs a lot easier to write this if you have direct experience with the product, or have been speaking to people who have it. Answer questions like: “how to choose the best vacuum without a bag”.

To finish your content, add a conclusion. You’ll want to add this because some people scroll to the end of the page as soon as they land on the page. After reading this, theyʼll decide whether they want to spend time reading the rest of the content – or not.

Product comparison tables

Using a product comparison table has several benefits:

Itʼs an easy way for your readers to compare multiple items within a single blog post  It boosts conversions

You can still use individual product reviews in the same post because they are also important. Just put the table at the top of the page and follow with the individual product reviews. By including both, your content will work much better for both your readers and for SEO.

Best Practices for Product Comparison Tables

Use comparison tables for up to 5 items – This type of content helps your visitor with what is called “compensatory decision making.”

You might believe that the more information and options you give your visitor, the happier he or she will be. In fact, the opposite is the case. People are easily overwhelmed  and when that happens they just give up and leave your page.

Simplicity – Evaluate how much text you need to include for the attributes of the products and consider the size of the visitor’s screen or device. Less is more.

Be consistent – The content for each product in your table should be complete and consistent across the range so that different products are easily compared.

Support Scannability – Your visitors want to focus on the essentials, so make the table easy to scan for differences, similarities, and keywords.

You can use a standard table layout which is created using options as columns, attributes as rows, with row labels on the left and column labels above. Use consistent text alignment in each column and short sentences. Color coding is also an option. You can color the text in the cells within the table, or color the background in a column.

Use attributes that your visitors will actually care about; don’t just add everything you think of.

The Golden Rule of Comparison Tables – Above all else, do the work for your visitor. Don’t slow them down with repetitive information, too much detail to retain, or unfamiliar terms that only Google recognizes.

How to create the tables

You can create a table in HTML and insert it into the page code, or use a plugin.

My team usually writes the code for tables, but, in the past, weʼve used a plugin called AAWP –

Other plugins in the marketplace are:

  • Tablepress
  • Table Maker
  • Go Pricing

Make sure to optimize your tables for mobile. Most “out of the box” tables are not responsive, but Tablepress has an add on to deal with this:

Responsive Tables

Alternately, you can hire a developer to build a responsive table using HTML and CSS.

Youʼll find a developer on a freelance site like Fiverr

A note about Featured Snippets

This is another type of content to use strategically in your content approach.

Use these guidelines to help you rank in Featured Snippets:

Add the target keyword within an H2 or H3 tag near the top of the page

Write a 54-58 word answer (to that long tail keyword) directly below the H2 or H3

If possible, add Step 1, Step 2, (or something similar), to the start of each of the H2/H3s on your page

Start your answer paragraph with “Start by…”, “The first step is”, etc.

For Featured Snippets ranking, itʼs more about the structure of your content than the number of links you have. The more you make it “ready to use” for Googleʼs eyes, the better chance you have to rank.

A Title Tag Trick That Increases Traffic Instantly

I want to show you a neat little trick that will significantly increase your search engine click-through rate.

What is search engine CTR?

People are taught to craft their titles to optimize for their keywords, but they are never really told to optimize for clicks as well.

As you might know, the majority of people who search for a keyword will end up clicking on the first result. But with this trick, you can get an even higher CTR than the site that’s ranking #1 even if you’re ranking #2 or #3.

Most people who do a search for something these days, will at least glance through the top 5 results before clicking on the #1 ranked site.

That’s where we get their attention.

Do you notice anything there?

Every title and description looks the same. There’s nothing that really pops out as “Wow, that looks interesting. Let’s click on that one.”

All of them have the same format, same keywords, etc.

So here’s how to increase traffic

Method 1: Use square brackets

I use brackets for my titles. Using square brackets allow you to do a few things.

First, you can input more keywords into your title without stuffing it into your single phrase.

Second, it stands out in the search engines.

Method 2: USE CAPS for what’s inside the brackets

Nobody seems to be doing this, but it really works well.

I don’t use ALL CAPS for the entire title. That looks spammy. Instead, I only use it for what’s inside the bracket.

That helps make it stand out even more and catch the attention of whoever is skimming through the results.

It really makes a big impact on your CTR.

Method 3: Use CAPS in the last sentence of your description.

This just helps in standing out even further from the other search results.

An example

To put everything into perspective, here’s an example of a title tag I would use for the keyword “fishing tips.”

You can decide if it would look a lot more interesting when mixed into the sites currently ranking on the page.

This works whether you’re ranking #1, #2, or even #20. It works for your biggest keywords, and it works for your long-tail keywords as well.

You’ll experience more search visitors with this simple technique and it’s so simple to do.

How to install plugins on WordPress

I like to keep things simple. You donʼt want to weigh down your website with 50 activated plugins…

However, there are some essential plugins that I use for all of my niche sites.

When you create a niche site, you should be using all of these because they’re very effective at what they do.

Most of these plugins are free, but there are some paid ones as well.

I’ll go through them one by one in this lesson.

A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites.

As a site administrator, you can install/uninstall plugins from the admin area. You can also download and manually install them using an FTP client, or upload them directly to the plugins section of the WordPress dashboard.

  1. Log in to your WordPress dashboard
  2. Click on the “Plugins” option on the left panel
  3. Now you will have the opportunity to search for free available pluginsor upload plugins you already own
  4. Once you find the plugin or upload one, you will have install buttonavailable, press “Install Now” button
  5. In the last step, click on the “Activate” button.

Youʼre done. Now you can go inside your new plugin and edit Settings as needed.        

The Plugins


This is an anti-spam plugin that checks your comments and contact form submissions against a global database of spam to prevent your site from publishing malicious content.

Contact Form 7

This plugin can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. You can add it via shortcode.

WP Rocket

This is a caching plugin that generates static HTML files from your dynamic WordPress blog. This plugin will increase your site speed a TON.

Good alternatives are the W3 Total Cache and WP Faster Cache.

WP Optimize

Good for cleaning your WordPress database so that it runs at maximum efficiency.


This plugin resizes, optimizes, and compresses all your images with the incredibly powerful and 100% free WordPress image smusher.

A good alternative is Image Optimizer.

Yoast SEO

Yoast SEO is one of many SEO plugins out there for WordPress. In my opinion, it’s the best one

For one, it does everything I need it to do and I never have any bugs with it. Secondly, it’s constantly updated and free of bugs and vulnerabilities. Third, it’s one of the most widely used and documented plugins out there.

It simplifies adding title tags and meta descriptions, generates a sitemap and other great things.

Alternatives: Rank Math or All in One SEO Pack.

Really Simple SSL

This plugin automatically detects your settings and configures your website to run over https (you have to install an SSL certificate first).


SumoMe is a free plugin that, once installed, gives you a bunch of free tools to grow your site’s traffic and email list. Search for “Sumo” to find this plugin.

For every one of my sites, I use the “Share” feature of SumoMe. This gives your site nice share buttons.

There are a lot of share button plugins, but this one is the easiest to set up, and it gives you nice data about what’s getting the most shares on your site.

Ad Inserter

Download Link

This isn’t a plugin I use, but it’s one I recommend to students who aren’t very familiar with how to edit PHP files that WordPress uses. I hard code my Adsense codes into my theme’s PHP files, so that I can control where

the ad is, and for which pages it shows on. But if you want an easy way to achieve the same thing, you can use the Ad Inserter plugin.

These are some of the options you’ll have:

Display Before Content (before post or page text)

Display Before Selected Paragraph

Display After Selected Paragraph

Display After Content (after post or page text)

Display Before Title (does not work with all themes)

Display Before Excerpt (on blog pages)

Display After Excerpt (on blog pages)

We’ll get to Adsense optimization later in the course, but just wanted to mention this as a plugin you might want to consider using.


This plugin is what I use for redirections. It might not be that important when you just start your site, but later on, it becomes necessary. The biggest use is for when you delete old pages. Oftentimes, theyʼll have links pointing to it, and you donʼt want the links being broken and leading to a 404 page. Therefore, itʼs important to set up proper redirects to another page, or your homepage. WP Last Modified Info

This plugin gives you more control over the date shown for your posts. Most themes will show only the date the post was published, so if you update it, your visitors won’t know it was updated. Some themes don’t even show a date at all… This plugin automatically inserts last modified or updated info on your WordPress posts (including custom post types) and pages.


This is a very advanced frontend drag & drop page builder that lets you create a perfectly responsive website in a whole new and visual way.

It’s a live page builder, meaning you edit the page and simultaneously see exactly how it looks like.

They also have a very active and friendly Facebook Group where you’ll be sure to find answers to any questions or issues you may have.

kk Star Ratings

This is a plugin that allows blog visitors to interact more effectively with your website by rating posts.

You have lots of settings available to control how it works on your website, including where the ratings show (homepage, archives, posts, pages or manually), filters and cool effects and animations.

Most importantly, it supports Google Rich Snippets so the ratings will be indexed in Google search.

Better Search Replace

This plugin allows you to run a search/replace on the database for everything to work correctly. Itʼs very handy to update URLs or other text and it includes several key features.

Authority Blog Structure And Layout In 2021

This post used to be 2 very in-depth posts on how to set up the blog structure.

That’s because when I first started this post, the structure was really important. For example, I had two different options: The Wide Structure and The Blog Structure.

The Wide Structure was for blogs that targeted multiple different categories.

The Blog Structure was for blogs that targeted a single category.

The Wide Structure was complicating and required a technical set up of the homepage.

Something like this:

As you can see, everything is organized into their respective category.

It made things messy, complicating, and difficult for people to do.

But I kept it in because it was important and helped with optimal site architecture for SEO.


Today, my structure/layout/organization for EVERY blog I run and every new blog I start is the same: An extremely simple blogroll.

It looks identical to this style:

Just a simple rolling blog roll. The zoomed out screenshot is making the text look weird. You can check out the site here –

And one other thing I started doing is just ditching the sidebar until I have something worthy of putting in there. So at least for the first year, my blogs are really simple, clean, one-column sites.

But what about internal links to Pillar Posts?

This is another thing that’s changed over the past couple of years.

Linking to your important pages on your sidebar used to give a small push in your rankings. You just had a ton of internal links to it.

Today, it doesn’t seem to matter that much anymore. Once you publish it, you’re done. There’s no need to give it importance by linking to it from your homepage or sidebar UNLESS the keyword is SUPER competitive and you need every single edge you can get.

However, I would definitely go into my old articles and use internal linking to link to that newly published article. Thatʼll speed up indexing and youʼll get a better chance of acquiring those rankings sooner.

The site in the example above is It’s a site I have studied a LOT. And I mean a lot. Everything from the founder’s history and background to their content publishing strategy.

They are one of the biggest players in Google when it comes to media and entertainment.

They rank for 6 million keywords in Google and get an estimated 15.6 million visitors per month from search. And that’s just a SEMrush estimate. Their estimates are usually off anywhere between 5-10x. AND this is just US traffic. Worldwide is multiple times this.

Bustle’s founder, Bryan Goldberg, is who I learned my new site structure approach from. And I’m so grateful I did because it makes running my blogs so much simpler and easier.

This structure just… makes sense. And as you can see, it’s working out great for Bustle.

What about the homepage blog structure?

For me, I go one of two ways.

  • Make the homepage a blogroll.
  • Make the homepage a full-page email opt-in landing page and put my blog on

Unless you have a specific reason not to, make your homepage your blogroll.

Best hosting for wordpress convesio.

I only have one recommendation, and thatʼs

best hosting for wordpress convesio

Theyʼre my top choice because:

  • Speed – the speed your page loads is a factor that Google takes into consideration for their ranking and Hosting has fast servers they own and according to independent reviewers they have superior page loading SPEED
  •  They have servers in different locations so you can choose one closer to your main audience which increases speed
  •  Their support is really good, you can get help through 24/7/365 Live Chat/Ticket support by experienced and knowledgeable agents that will happily solve any issue youʼre having, help you set up your website or email or anything else you need.
  •  Itʼs not just me saying theyʼre good, you can check customers reviews on their website; on the customer reviews site
  •, is the #1 most trusted Web hosting company and on Kevin Ohashiʼs independent 2019 WordPress hosting tests on, Hosting got 3 out 3 Top Tier Awards.
  •  If you love tech details: their servers, which they own, are underloaded super-spec servers + SSD + PHP 7.x + Caching = class-leading performance
  •  They help make the world a better place – the founder Terry Kyle has committed to making sure Hosting feeds, cares for and promote the adoption of hundreds of homeless dogs.
  •  Price wise theyʼre a great choice too, a lot more affordable than other options in the marketplace at this level.
  •  They offer free forever SSL certificates so your site will be secure (and Google loves to see this!)

Connecting your Domain and your Hosting

During the process of buying hosting for your website, you will enter the information about the domain you bought on Namecheap.

After finishing creating your account with convesio, youʼll need to go back to domain register and change the DNS of your domain so that it points to your hosting, meaning when someone enters they will arrive to your website, or technically to convesio servers.

To do this process, youʼll need to have handy the nameservers in your convesio which you can easily see inside your account:

Go to Dashboard, choose Service Details and under Server Details, youʼll see your nameservers, which will be similar to:

You need to write down both nameservers. Youʼll be entering both in your domain registrator account and they have a step-by-step tutorial with screenshots right here: 0/how-to-change-dns-for-a-domain

It will take some time for the changes to be live. it may take up to 24 hours for everyone around the world be able to see your website.

You need a WordPress website

WordPress is a Content Management Systems (CMS) that is userfriendly, flexible to your website needs, there are hundreds of themes and plugins built for it and many are available for free. You’ll also find free tutorials online about everything related to WordPress. A quick search on Youtube will find you a video tutorial that shows you how to do anything you want to. You’ll learn fast about how to update your website.

Good news, if you got a hosting account with Convesio, you have a Managed WordPress Hosting for your website!

This comes with several advantages, including being optimized for WordPress websites and including other extra services that you won’t have to worry about like malware protection, backups, etc.

If you got hosting somewhere else, check if WordPress is already installed or go and install it.

Next, you need to install a WordPress theme.

What is a Theme


“In WordPress, a theme is a collection of templates and style sheets used to define the appearance and display of a WordPress powered website.”

A note about SSL / https

Your Convesio comes with SSL (Secure Sockets Layer) so not only your visitors will be and feel safe while in your website, this is also a positive sign for Google who started flagging unsecure sites to visitors.

With an SSL installed in your website, youʼll see at the start of your website URL the extra ‘sʼ – https:// (Hypertext Transfer Protocol Secure)

Let’s move onto the next lesson. I’ll explain in more detail how to organize your website.